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For one-owner businesses that file Schedule C · Licensed in 20 U.S. states
You own the business by yourself, you report it on a Schedule C, and nobody else is on the payroll. Here is how coverage for you and your family works.
Photo: Pexels photo 4491870 by Ivan S, used under the Pexels License. Cropped, resized, and converted to WebP. Modified from the original.
Just you on the books
The IRS defines a sole proprietor as someone who owns an unincorporated business by themselves. Three facts shape how you buy coverage:
A business whose only workers are its owners and their spouses can't use the SHOP small-business program. HealthCare.gov points businesses like yours to individual and family plans instead.
HealthCare.gov says the net self-employment income you put on a Marketplace application is the profit you report on Schedule C. If expenses beat sales, you report a net loss.
The IRS treats a single-member LLC as part of its owner unless it elects to be taxed as a corporation. If you make that election, you are no longer a sole proprietor, and other rules apply.

Reading your Schedule C
The Marketplace bases tax credits on your household income for the year you are covered.
Sole proprietors in numbers
Tax returns reporting nonfarm sole proprietorship income for tax year 2022.
Nonfarm businesses estimated on those returns, since some owners run more than one.
Of those returns were for LLCs taxed as sole proprietorships, about 11.4%.
Source: IRS Statistics of Income, Sole Proprietorship Returns, Tax Year 2022. U.S. figures only.

Working with Paul
Daniels Health Advisors is the independent brokerage Paul Daniels founded, licensed in 20 U.S. states. We help sole proprietors who are coming off a job plan, losing a spouse's coverage, or rethinking a plan they picked in a hurry. We usually start with Marketplace plans, because your Schedule C profit may qualify you for a tax credit. If your profit is high enough that a credit is unlikely, we can also show you private PPO options. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled.
We are not tax preparers. We tell you which numbers a plan application needs, and your tax pro handles the return.
Your first call
Or your profit and loss for this year so far, plus the date any current coverage ends.
Expected net profit plus other household income becomes one number for the application.
Marketplace and private options, with your doctors, hospitals, and prescriptions checked.
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Before tax season
If you take advance tax credits and your profit beats your estimate, you may owe some back when you file. Under current law, starting with 2026 taxes, there is no cap on that payback. The self-employed health insurance deduction may lower your income tax, but it has its own limits, and the IRS does not let it lower your self-employment tax. You will leave our call with:
A checklist for
Sole proprietor questions
Usually not alone. To use the SHOP small-business program, your business needs at least one full-time-equivalent employee who is not an owner, a partner, an owner's spouse, or a family member. Other small-group plans set their own rules. With no employees, you shop for an individual or family plan.
Not for your own coverage. The insurance line on the 2025 Schedule C reads "other than health." Instead, under current law, premiums for you, your spouse, and your dependents may count toward the self-employed health insurance deduction, reported on Schedule 1 (Form 1040), line 17 on 2025 returns. IRS Form 7206 or a worksheet in the Form 1040 instructions figures it, and your business's net profit limits it. For tax questions, talk with a tax professional.
Yes. A family plan can cover you, your spouse, and your children. A spouse who helps out does not make the business eligible for SHOP, because owners' spouses do not count as employees for it.
No. The IRS says you can't use it when you figure net earnings for self-employment tax from the business the plan is set up under. It may lower your income tax instead.
Once you have at least one full-time-equivalent employee who is not an owner, a partner, an owner's spouse, or a family member, you may qualify for the SHOP small-business program. See our small business health insurance in Florida guide.
Not for every plan. A private plan (not from the Marketplace) can often be bought any time of year. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled. Marketplace plans, and other plans that follow ACA rules, work differently. As of October 22, 2026, under current law, open enrollment for 2027 plans on HealthCare.gov runs from November 1, 2026, to January 15, 2027. To start coverage January 1, pick a plan by December 15. States that run their own Marketplace may set different dates, so check with your state's Marketplace. A federal appeal about these rules is pending (City of Columbus v. Kennedy, 4th Cir. No. 26-1938), with oral argument set for October 30, 2026, so confirm the dates before you enroll. Outside open enrollment, you need a special enrollment period, such as one after losing job-based coverage.
Book a free 15-minute call, or start a quote online.
Daniels Health Advisors LLC is an independent brokerage, not a carrier, HealthCare.gov, or CMS. Agent: Paul Daniels, NPN 20986580, Florida license G065122. This page is about personal and family health insurance. It is not business, liability, or tax advice. Business counts are from public government data and describe groups, not you. Tax credits, plans, networks, and prices depend on your state, zip code, income, and household. We never guarantee approval, a doctor, or a price. Not medical, legal, or tax advice.