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For one-owner businesses that file Schedule C · Licensed in 20 U.S. states

Health insurance
for sole proprietors.

You own the business by yourself, you report it on a Schedule C, and nobody else is on the payroll. Here is how coverage for you and your family works.

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Just you on the books

One owner.
No group plan by default.

The IRS defines a sole proprietor as someone who owns an unincorporated business by themselves. Three facts shape how you buy coverage:

No employees means no SHOP plan.

A business whose only workers are its owners and their spouses can't use the SHOP small-business program. HealthCare.gov points businesses like yours to individual and family plans instead.

Your Schedule C sets your business income.

HealthCare.gov says the net self-employment income you put on a Marketplace application is the profit you report on Schedule C. If expenses beat sales, you report a net loss.

A one-member LLC can still count.

The IRS treats a single-member LLC as part of its owner unless it elects to be taxed as a corporation. If you make that election, you are no longer a sole proprietor, and other rules apply.

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Reading your Schedule C

Line 31 is where the math starts.

The Marketplace bases tax credits on your household income for the year you are covered.

  • Begin with net profit or loss, the figure on line 31 of the 2025 Schedule C, not gross receipts. Business costs come off before the Marketplace sees a number.
  • Add the rest of your household's income, such as a spouse's wages, to reach one household figure.
  • Use what you expect this year to look like. Last year's Schedule C is a starting point, not the answer.
  • If profit swings higher or lower than you planned, update your application as soon as you can.

Sole proprietors in numbers

Tens of millions of tax returns
report a sole proprietorship.

31.0 million

Tax returns reporting nonfarm sole proprietorship income for tax year 2022.

35.3 million

Nonfarm businesses estimated on those returns, since some owners run more than one.

3.5 million

Of those returns were for LLCs taxed as sole proprietorships, about 11.4%.

Source: IRS Statistics of Income, Sole Proprietorship Returns, Tax Year 2022. U.S. figures only.

Paul Daniels
Paul DanielsLicensed health advisor · NPN 20986580

Working with Paul

A broker for the
one-person business.

Daniels Health Advisors is the independent brokerage Paul Daniels founded, licensed in 20 U.S. states. We help sole proprietors who are coming off a job plan, losing a spouse's coverage, or rethinking a plan they picked in a hurry. We usually start with Marketplace plans, because your Schedule C profit may qualify you for a tax credit. If your profit is high enough that a credit is unlikely, we can also show you private PPO options. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled.

We are not tax preparers. We tell you which numbers a plan application needs, and your tax pro handles the return.

  • Calls that fit around your own schedule
  • Licensed in 20 U.S. states · Paul Daniels, NPN 20986580 · FL license G065122
  • You do not pay us for our help. We are paid by the insurance companies when you enroll. Your price for a plan is the same whether you use us or sign up on your own. Commissions can differ by company.

Your first call

Sole proprietor coverage in three steps.

Bring last year's Schedule C

Or your profit and loss for this year so far, plus the date any current coverage ends.

We build a profit estimate

Expected net profit plus other household income becomes one number for the application.

Compare plans side by side

Marketplace and private options, with your doctors, hospitals, and prescriptions checked.

Recommended on Facebook

What people say
about working with us.

“I’ve know Paul for years and definitely trust him in the health advisor dept! Working with small business owners he has been a great partner with explain options and provide solutions!”

Sandra D.
Facebook recommendation

“Paul was very helpful in my search for business group insurance. He was able to explain my options and answer all the questions I had before signing up. Highly recommend working with him!”

Adil J.
Facebook recommendation

Before tax season

Know how the deduction
fits before you file.

If you take advance tax credits and your profit beats your estimate, you may owe some back when you file. Under current law, starting with 2026 taxes, there is no cap on that payback. The self-employed health insurance deduction may lower your income tax, but it has its own limits, and the IRS does not let it lower your self-employment tax. You will leave our call with:

  • A yearly profit estimate built from your Schedule C
  • A short list of questions to bring to your tax pro
  • Network results for your doctors and prescriptions
  • A note on what changes if you hire your first employee

A checklist for

Sole proprietors shopping for a plan.

  • Pull your latest Schedule C and this year's profit and loss.
  • Mark any month you could join a subsidized job plan through a spouse. The IRS does not allow the deduction for that month.
  • Write down when your current coverage ends. Losing coverage can open a special enrollment period.
  • Thinking about forming an LLC? Read our LLC health insurance guide first.

Sole proprietor questions

Sole proprietor health insurance FAQ.

Can a sole proprietor buy a group health plan?

Usually not alone. To use the SHOP small-business program, your business needs at least one full-time-equivalent employee who is not an owner, a partner, an owner's spouse, or a family member. Other small-group plans set their own rules. With no employees, you shop for an individual or family plan.

Is my health insurance a Schedule C expense?

Not for your own coverage. The insurance line on the 2025 Schedule C reads "other than health." Instead, under current law, premiums for you, your spouse, and your dependents may count toward the self-employed health insurance deduction, reported on Schedule 1 (Form 1040), line 17 on 2025 returns. IRS Form 7206 or a worksheet in the Form 1040 instructions figures it, and your business's net profit limits it. For tax questions, talk with a tax professional.

My spouse helps in the business. Can we share a plan?

Yes. A family plan can cover you, your spouse, and your children. A spouse who helps out does not make the business eligible for SHOP, because owners' spouses do not count as employees for it.

Does the deduction lower my self-employment tax?

No. The IRS says you can't use it when you figure net earnings for self-employment tax from the business the plan is set up under. It may lower your income tax instead.

What changes if I hire someone?

Once you have at least one full-time-equivalent employee who is not an owner, a partner, an owner's spouse, or a family member, you may qualify for the SHOP small-business program. See our small business health insurance in Florida guide.

Do I have to wait for open enrollment?

Not for every plan. A private plan (not from the Marketplace) can often be bought any time of year. Some private plans ask health questions, and approval is not guaranteed. Some may not cover care for health problems you had before you enrolled. Marketplace plans, and other plans that follow ACA rules, work differently. As of October 22, 2026, under current law, open enrollment for 2027 plans on HealthCare.gov runs from November 1, 2026, to January 15, 2027. To start coverage January 1, pick a plan by December 15. States that run their own Marketplace may set different dates, so check with your state's Marketplace. A federal appeal about these rules is pending (City of Columbus v. Kennedy, 4th Cir. No. 26-1938), with oral argument set for October 30, 2026, so confirm the dates before you enroll. Outside open enrollment, you need a special enrollment period, such as one after losing job-based coverage.

Get covered with your
Schedule C in hand.

Book a free 15-minute call, or start a quote online.

Disclaimer

Daniels Health Advisors LLC is an independent brokerage, not a carrier, HealthCare.gov, or CMS. Agent: Paul Daniels, NPN 20986580, Florida license G065122. This page is about personal and family health insurance. It is not business, liability, or tax advice. Business counts are from public government data and describe groups, not you. Tax credits, plans, networks, and prices depend on your state, zip code, income, and household. We never guarantee approval, a doctor, or a price. Not medical, legal, or tax advice.

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